REPREVE® Kicks off National, Multi-Stop #TurnItGreen Tour
Press Release | December 4, 2015
Tour showcases how recycled plastic bottles can be transformed into REPREVE-based products, with stops at elementary schools, major sporting events, college campuses and retail locations
Unifi, Inc.'s (NYSE:UFI) REPREVE®, a leading recycled fiber brand, launched a multi-stop, national recycling education tour as the next phase of the REPREVE #TurnItGreen™ movement. Together with partners such as Marvel Universe LIVE!, Detroit Lions and UNC-Chapel Hill, the REPREVE mobile tour showcases the high-quality REPREVE-based products that can be transformed from plastic bottles that consumers recycle. REPREVE's #TurnItGreen tour will make its first stop in San Francisco at The North Face Endurance Challenge presented by GORE-TEX®.
The REPREVE #TurnItGreen tour will feature:
- A REPREVE-branded trailer with interactive displays of how Unifi transforms plastic bottles into recycled fiber for products
- Interactive gaming units and activities in which participants can win prizes from brands that make REPREVE-based products, including scarves, shirts, blankets, canvas artwork, posters and koozies from Volcom, Polartec and SnapBox
- Digital display and video units, as well as iPad kiosks for social sharing
The national #TurnItGreen tour will make stops throughout the United States at schools, retail locations and major entertainment and sporting events, including The North Face Endurance Challenge Series presented by GORE-TEX®, Volcom action sport events and UNC-Chapel Hill games. The tour will also visit elementary schools across the nation where REPREVE, together with Marvel Universe LIVE!, will host the REPREVE Recycling Rally that encourages K-5 students to recycle the most plastic bottles to win Marvel Universe Live! tickets and REPREVE-based products. Additionally, students will learn the basics of recycling and enjoy bottle transformation-themed activities in class that reinforce what else a bottle can become.
“We are thrilled to kick off our multi-stop #TurnItGreen mobile experience, engaging with kids and adults as we educate them on how we transform recycled plastic bottles into products they can purchase from their favorite brands,” said Roger Berrier, president and chief operating officer of Unifi, Inc. “Since we began making REPREVE, we have recycled more than 4 billion plastic bottles into quality products people wear and use every day, and we anticipate the #TurnItGreen tour will help us continue to grow that number.”
The mobile experience is sponsored by Polartec, Sage, Renewtra, Volcom and SnapBox, and will be led by a REPREVE-branded Ford F350, which utilizes REPREVE-based fabric made from 16 plastic bottles in its upholstery.
Download press release (PDF).