Ecouterre, a site dedicated to sustainable fashion, features Lauren Conrad’s XO(eco) line of stylish bags for carrying makeup, food, or other accessories, all made with Repreve. Read more at or preorder your own bag on

Reality-star-turned-designer Lauren Conrad and BlueAvocado have collaborated on a line of accessories made with Repreve, a fabric derived in part from post-consumer water bottles. Designed to provide women with "cute, eco-friendly product options that will help organize and simplify their lives," the XO(Eco) collection features cosmetics bags, shopping carryalls, and lunch totes in two designs: a black-and-cream "tuxedo stripe" and a mint-and-pink "bird on a wire" print.

The XO(Eco) range uses the former The HIlls fixture’s signature “XO” mark, which represents her commitment to a “lovable style for a liveable planet,” she says. Divided into food-on-the-go,beauty, and traveltravel categories, the lineup includes reusable lunchware, a cool iron cover that withstands up to 500 degrees, a makeup clutch, a 12-piece jewelry roll, a computer case, and a weekender bag.

The XO(Eco) represents Conrad’s commitment to a “lovable style for a liveable planet.”
Starting at $9.99, each item features an eco-impact label that lists the product’s environmental metrics, such as the number of bottles recycled (anywhere from three to 35) and its overall carbon footprint. Plus, for every purchase, BlueAvocado will donate 1 percent of the profits towards ocean preservation and restoration.

“As a designer, making greener choices has to be easy, inspiring and fun,” says Conrad in a statement. “I have designed items in the BlueAvocado XO(Eco) collection with Repreve to become a part of my daily life so I can have fashionable, eco-friendly products. If the XO(Eco) collection keeps millions of disposable bags and plastic bottles from landfills and oceans, then we have successfully designed a timeless fashion statement.”

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The last days of #summer are yours. @Volcom + skate park = #SweetRide. 7 bottles #recycled here. #HaveFun #RepreveRecycled.

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Repreve. It’s what’s in it.

Do you know what’s in the products you use every day? Repreve is the eco-friendly ingredient that’s showing up in a lot of products lately—because it contains recycled materials, including plastic bottles we all recycle. It’s what makes things better for the planet. So it’s time you learned more. (And share with a friend.)